My mission was to craft a visually compelling brand identity for Swift, ensuring memorability and scalability. The minimalist logo mark features the letter "S" seamlessly integrated with an electric sign, symbolising eco-friendly electric mobility, accentuated by vibrant green hues representing efficiency and environmental consciousness. The circular motif surrounding the "S" signifies fluid movement and dynamism. Furthermore, the custom text incorporates an arrow within the "I," reinforcing the concept of speed and motion, while the green colour underscores the brand's commitment to electric transport and sustainability.