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Soul
Soul is a café brand that celebrates the warmth and charm of coffee culture with a fun, organic twist.
For this project, I crafted a custom illustration that blends whimsical character design with clean, modern typography. The mascot’s rounded, friendly shape complements the bold yet approachable wordmark, creating a cohesive visual identity that feels both inviting and distinctive.
Logo design
Design guide
Visual Brand Identity
Social Media
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