I dove deep into the key concepts from the brief—connection, willow, hearth, nature, warmth, and coziness. Initially, I considered a willow tree for the logo, but as I sketched, I discovered a way to merge the willow with a hearth, capturing that cozy warmth while highlighting the brand’s natural roots, with coffee beans sourced from a family farm. I researched coffee brands, especially in Seattle, to refine my vision.

The final logo features a willow tree seamlessly connected with a fireplace and a hearth. These intertwined elements symbolize community, connection, and relaxation. The willow represents a cozy, relaxed space while also reflecting the brand name. The flame signifies warmth and coziness, with the fireplace embodying the 'Hearth,' and the tree's stem cleverly doubling as the flame.