I dove deep into the key concepts from the brief—connection, willow, hearth, nature, warmth, and coziness. Initially, I considered a willow tree for the logo, but as I sketched, I discovered a way to merge the willow with a hearth, capturing that cozy warmth while highlighting the brand’s natural roots, with coffee beans sourced from a family farm. I researched coffee brands, especially in Seattle, to refine my vision.