Soul
Soul is a café brand that celebrates the warmth and charm of coffee culture with a fun, organic twist. The brand identity features a minimal, hand-drawn mascot—a happy, coffee-loving mushroom—designed to evoke a sense of comfort and playfulness.
For this project, I crafted a custom illustration that blends whimsical character design with clean, modern typography. The mascot’s rounded, friendly shape complements the bold yet approachable wordmark, creating a cohesive visual identity that feels both inviting and distinctive.
From packaging to digital applications, the Soul brand effortlessly communicates a love for simple pleasures and quality craftsmanship. This case study showcases how strategic branding can bring personality and emotion to a business, making it memorable and engaging for customers.
Logo design
Design guide
Visual Brand Identity
Social Media
